Blackberry isn’t down and out quite yet. it would seem the former competitor in the cellular industry is making one last run at becoming a comparable option for mobile devices. Blackberry’s stock (BBRY) has grown over 45% since 2013. Since taking over; Blackberry’s CEO John Chen has played a pivotal role in aiding the companies stock growth.Their biggest change came in their announcement of the Blackberry Z10 device.Their first handheld device to take on the iPhone form factor. Could this be indicative on a nearing end for Blackberry? A company once known for their unrivaled security and encryption in the realm of corporate e-mail.
Currently, a company that doesn’t have much to bring to the table in 2014, going into 2015. Blackberry now must consider their real competition with the viable options (MobileIron and Airwatch) in the industry for enabling corporate mail on the iOS and Android platform. The Blackberry Enterprise Server (BES) is no longer the selling point when deciding on a mobile device for corporate use.
Take it from me. As a satisfied owner of an iPhone 5 with corporate e-mail setup and configured on my iPhone. It’s apparent that the advantages of being a Blackberry owner with the use of corporate e-mail managed on the BES; no longer yields a benefit over an iOS or Android device.
Mobile Iron! A company that enables and ensures the security and compliance requirements of important corporate data. The combination of mobile device management capabilities, comprehensive security, mobile application management and mobile content management capabilities.
Blackberry is going to have to bring more to the table, if they want to remain relevant for years to come.